You CAN Measure Social Media ROI. Here Are Some Tips

via slideshare.net

This builds upon an earlier blog post (http://gillin.com/blog/2010/06/how-to-calculate-social-marketing-roi/) taken from my forthcoming book on B2B social marketing.

Filed under  //   roi   socialmedia  

About

Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His book, The New Influencers, was published in 2007 and his second book, Secrets of Social Media Marketing, was published in the fall of 2008. His third book, The Joy of Geocaching, is coming in April, 2010 and he's at work on a fourth book called Social Marketing to the Business Customer with co-author Eric Schwartzman. His website is www.gillin.com and he blogs at www.paulgillin.com (as well as Posterous)

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